Integrated Marketing Foundations (Part-time) AAM-701

Course Name: Integrated Marketing Foundations (Part-time)
Course Number: AAM-701
Category: Media, Arts and Design
Description Integrated Marketing Communications (IMC) is considered the highest growth area of the communications industry, making it of critical importance to students of advertising. Emphasis will be placed, at an introductory level, on the fundamentals of Marketing and the key elements of IMC including: sales promotion, event marketing, public relations/publicity, Internet marketing and direct marketing.
Notes Register online : https://secure.centennialcollege.ca/webreg or 416-289-5300

email: storyarts.pt@centennialcollege.ca
416-289-5000 ex. 2246
Associated Programs
Pre-requisities
No Prerequisites required for this course
Section Cost Term Dates Meeting Times Campus Action
No sections found for this course.
Legend for Days
M - Monday T - Tuesday W - WednesdayR - Thursday F - Friday S - Saturday U -Sunday
TBA - To Be Announced