Introduction to Media Planning (Part-time) AMED-704
Course Name: | Introduction to Media Planning (Part-time) |
Course Number: | AMED-704 |
Category: | Media, Arts and Design |
Description | A business plan has three core elements - Objectives, Strategy and Execution. A media plan follows the same principles with a deep understanding of media channels in order to develop communication plans that work. This course looks at a broad selection of new and traditional media channels from the point of view of how the consumer interacts with them in their day-to-day lives. Through evaluating the impact and weaknesses of a variety of channels, including their cost effectiveness and efficiency, students will learn how these channels can be combined to create powerful media plans. |
Notes | Register online : https://secure.centennialcollege.ca/webreg or 416-289-5300
email: storyarts.pt@centennialcollege.ca 416-289-5000 ex. 2246 |
Associated Programs | |
Pre-requisities |
No Prerequisites required for this course
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