Introduction to Media Planning (Part-time) AMED-704

Course Name: Introduction to Media Planning (Part-time)
Course Number: AMED-704
Category: Media, Arts and Design
Description A business plan has three core elements - Objectives, Strategy and Execution. A media plan follows the same principles with a deep understanding of media channels in order to develop communication plans that work. This course looks at a broad selection of new and traditional media channels from the point of view of how the consumer interacts with them in their day-to-day lives. Through evaluating the impact and weaknesses of a variety of channels, including their cost effectiveness and efficiency, students will learn how these channels can be combined to create powerful media plans.
Notes Register online : https://secure.centennialcollege.ca/webreg or 416-289-5300

email: storyarts.pt@centennialcollege.ca
416-289-5000 ex. 2246
Associated Programs
Pre-requisities
No Prerequisites required for this course
Section Cost Term Dates Meeting Times Campus Action
No sections found for this course.
Legend for Days
M - Monday T - Tuesday W - WednesdayR - Thursday F - Friday S - Saturday U -Sunday
TBA - To Be Announced