Data and Analytics for PR PRCM-120
| Course Name: | Data and Analytics for PR |
| Course Number: | PRCM-120 |
| Category: | Media, Arts and Design |
| Description | Today's public relations (PR) and communications managers are responsible for safeguarding organizations' reputations by advising management in difficult decision-making and proposing communication strategies that will aid in achieving goals. Data analytics presents the opportunity for these managers to evaluate many communication and marketing functions such as the public's response to communication campaigns, insights into new growth opportunities and untapped market niches. By understanding, for example, purchasing and social media browsing behaviour, managers can contribute to an organization's continuous improvements. In this course, you will gain an introduction to the subject matter as it relates to PR. |
| Notes | Register online : https://secure.centennialcollege.ca/webreg or 416-289-5300
email: storyarts.pt@centennialcollege.ca 416-289-5000 ex. 2246 |
| Associated Programs | |
| Pre-requisities |
No Prerequisites required for this course
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