Sponsorship Development EVNT-706
| Course Name: | Sponsorship Development |
| Course Number: | EVNT-706 |
| Category: | Hospitality |
| Description | This course discusses the definitions and historical development of sponsorship. Students will become familiar with strategies required to generate revenue through funding and preparing an inclusive plan for selling and coordinating deals. The concept of creating proposals, conducting a comprehensive needs-assessment and identifying qualified prospective sponsors will be covered. Legislation affecting sponsor and donor relationships will be explored as well as determining fulfillment responsibilities. Through researching market factors and event exposures, students will learn how to investigate and set sponsorship pricing. |
| Associated Programs | |
| Pre-requisities |
Requires the following prerequisite(s):
EVNT-701 - Introduction to Event Management The prequisite(s) for this course are mandatory. You must meet this requirements before you will be able to register. |