Monitoring and Measurement SMED-103

Course Name:	Monitoring and Measurement
Course Number:	SMED-103
Category:	Distance Learning
Description	You will explore how to monitor and measure the impact of a social media strategy or social media efforts. Specifically, which tools are available for monitoring and measuring social media efforts. Through online discussion, learners discuss the challenges of ongoing measurement in a rapidly changing field and explore strategies for addressing these challenges. Learners are also introduced to basic Search Engine Optimization (SEO) and how social media efforts can lead to increased and effective website traffic.
Associated Programs
Pre-requisities	Requires the following prerequisite(s): SMED-101 - Introduction to Social Media