Integrated Marketing Foundations (Part-time) AAM-701
Course Name: | Integrated Marketing Foundations (Part-time) |
Course Number: | AAM-701 |
Category: | Media, Arts and Design |
Description | Integrated Marketing Communications (IMC) is considered the highest growth area of the communications industry, making it of critical importance to students of advertising. Emphasis will be placed, at an introductory level, on the fundamentals of Marketing and the key elements of IMC including: sales promotion, event marketing, public relations/publicity, Internet marketing and direct marketing. |
Notes | Register online : https://secure.centennialcollege.ca/webreg or 416-289-5300
email: storyarts.pt@centennialcollege.ca 416-289-5000 ex. 2246 |
Associated Programs | |
Pre-requisities |
No Prerequisites required for this course
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