Sponsorship Development EVNT-706

Course Name: Sponsorship Development
Course Number: EVNT-706
Category: Hospitality
Description This course discusses the definitions and historical development of sponsorship. Students will become familiar with strategies required to generate revenue through funding and preparing an inclusive plan for selling and coordinating deals. The concept of creating proposals, conducting a comprehensive needs-assessment and identifying qualified prospective sponsors will be covered. Legislation affecting sponsor and donor relationships will be explored as well as determining fulfillment responsibilities. Through researching market factors and event exposures, students will learn how to investigate and set sponsorship pricing.
Associated Programs
1835 - Event Management
Requires the following prerequisite(s):

EVNT-701 - Introduction to Event Management
The prequisite(s) for this course are mandatory. You must meet this requirements before you will be able to register.
Section Cost Term Dates Meeting Times Campus Action
No sections found for this course.
Legend for Days
M - Monday T - Tuesday W - WednesdayR - Thursday F - Friday S - Saturday U -Sunday
TBA - To Be Announced