Digital Marketing Bootcamp MKTG-070
| Course Name: | Digital Marketing Bootcamp |
| Course Number: | MKTG-070 |
| Category: | Distance Learning |
| Description | BECOME A DIGITAL MARKETING EXPERT READY TO MAKE A SIGNIFICANT IMPACT!
The Digital Marketing Bootcamp is a comprehensive program designed to equip learners with essential skills in key digital marketing areas, including social media, content creation, public relations, SEO, social media ads, email marketing/automation, Google Ads, Google Analytics, and growth marketing. This program, crafted by experienced professionals in collaboration with Jelly Academy - one of the top industry experts, aims to prepare learners for the ever-evolving digital marketing landscape by providing practical skills and strategic insights. In this program, you have the opportunity to gain 11 industry-recognized credentials through Google, Meta, Hootsuite, Semrush, and more for free! These credentials improve your ability to utilize industry-standard tools to succeed as a digital marketer and stand out in job applications. LEARNING OBJECTIVES Upon completion of this program, the successful learner will have reliably demonstrated the ability to: • Develop a cohesive digital marketing and PR plan that includes digital ads, social media, public relations, website analytics and search engine optimization. • Position an organization and brands in the marketplace online and in media. • Recognize the ideal marketing channel an organization should be using - whether it's traditional media, digital ads, social media or other content channels. • Discuss how companies become market-driven and guide their strategies based on a shared understanding of markets and competition. • Develop strategy analysis, planning and control skills for an organization by applying online marketing strategy concepts and methods. • Have the basic skills to complete the various certificate courses provided by Hootsuite, Facebook, SEM Rush and Google. • Create and Manage Facebook & Instagram, and Google Ads. • Provide recommendations based on website analytics. • Conduct an SEO audit and provide recommendations based on the audit. • Manage an email marketing campaign using Mailchimp. • Create and execute a social media marketing plan. • Provide detailed reports on all aspects of social media marketing. • Create and manage landing pages for websites. • Launch a Podcast. • Develop SEO-friendly Blog Posts. • Create and manage TikTok marketing campaigns for business. Modules covered in the Digital Marketing Bootcamp: Module 1: Social Media Module 2: SEO Module 3: Google Ads Module 4: Facebook and Instagram Ads Module 5: Google Analytics Module 6: Public Relations and Influencer Marketing Module 7: Email Marketing and Automation Module 8: Growth marketing strategy Admission requirements: 19 Years of Age or OSSD or equivalent Secondary School Credential. A strong command of the English language is recommended. Program Duration: 13.5 hours of video lessons. Coursework: 11.5 hours for assessments / 9 hours of mandatory practical assignments / 50 hours for optional industry certifications. Deadline: Course deliverables are due 11 weeks after your start date. Completion requirements: In order to obtain their certificate of completion, learners must score 70% or higher on all quizzes. Successful learners will receive a Jelly Academy Certificate and Centennial College Recognition of Achievement. Delivery method: fully online, on-demand distance program (there are no scheduled sessions during the program, you can study at your own pace). |
| Notes | For more information regarding the program please, contact hello@jellyacademy.com.
For more information regarding registration - hstepanova@centennialcollege.ca. |
| Associated Programs | |
| Pre-requisities |
No Prerequisites required for this course
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