Principles of Marketing MKTG-116

Course Name: Principles of Marketing
Course Number: MKTG-116
Category: Business
Description Principles of Marketing is a foundation course that has been designed to introduce you to the study of contemporary marketing.

The course will emphasize the importance of a focus on the customer, and the management of the product, price distribution and promotion strategies within a dynamic business environment.

You will learn through individual assignments that will, for example, focus on understanding the customer; group assignments (i.e. creating a new product and a supporting marketing plan), quizzes and two tests.

Once you complete Principles of Marketing, you will be able to:

Describe the role of the marketing function in the overall success of an organization;
Recognize the importance of understanding customers, their purchasing behaviour and the marketing research methods used to develop this understanding;
Discuss external environmental factors (social, demographic, economic, technological, political and/or legal, competitive and physical) and their impact on marketing activities;
Describe the relationship among segmentation, target marketing and the marketing mix;
Demonstrate an understanding of the components of the marketing mix (product, price, distribution and marketing communications) and of customer relationship management.
Notes Required course for the following outside certifications: PMAC
This course is offered in both CE and Distance Learning formats.

For further information regarding Distance Learning, visit www.centennialcollege.ca/dl or email online@centennialcollege.ca.
Associated Programs
2805 - Business Marketing
2709 - Business Administration - Human Resources
2803 - Business
2801 - Accounting
2403 - Business Administration - Marketing
2405 - Business Administration - Accounting Advanced
7049 - Professional Sales
7106 - Marketing
7278 - Business Management - Marketing
7298 - Business Management - International
7373 - Business Management - Sales
7285 - Auto Service Advisor Certificate
7391 - Management
Pre-requisities
No Prerequisites required for this course
Section Cost Term Dates Meeting Times Campus Action
425 $360.97 202101 2021-01-12 to
2021-04-20
Times Days
No times
defined
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Distance Online Add
426 $360.97 202101 2021-02-03 to
2021-05-11
Times Days
No times
defined
-
Distance Online Add
427 $360.97 202101 2021-03-02 to
2021-06-08
Times Days
No times
defined
-
Distance Online Add
435 $360.97 202105 2021-05-11 to
2021-08-17
Times Days
No times
defined
-
Distance Online Add
841 $281.97 202105 2021-05-12 to
2021-08-11
Times Days
18:30 - 21:30 W
Progress Campus Add
438 $360.97 202105 2021-06-01 to
2021-09-07
Times Days
No times
defined
-
Distance Online Add
439 $360.97 202105 2021-07-02 to
2021-10-08
Times Days
No times
defined
-
Distance Online Add
432 $286.97 202105 2021-07-02 to
2021-12-17
Times Days
No times
defined
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Distance Correspondence Add
440 $360.97 202105 2021-08-03 to
2021-11-09
Times Days
No times
defined
-
Distance Online Add
Legend for Days
M - Monday T - Tuesday W - WednesdayR - Thursday F - Friday S - Saturday U -Sunday
TBA - To Be Announced