Principles of Marketing MKTG-116

Course Name: Principles of Marketing
Course Number: MKTG-116
Category: Business
Description Principles of Marketing is a foundation course that has been designed to introduce you to the study of contemporary marketing.

The course will emphasize the importance of a focus on the customer, and the management of the product, price distribution and promotion strategies within a dynamic business environment.

You will learn through individual assignments that will, for example, focus on understanding the customer; group assignments (i.e. creating a new product and a supporting marketing plan), quizzes and two tests.

Once you complete Principles of Marketing, you will be able to:

Describe the role of the marketing function in the overall success of an organization;
Recognize the importance of understanding customers, their purchasing behaviour and the marketing research methods used to develop this understanding;
Discuss external environmental factors (social, demographic, economic, technological, political and/or legal, competitive and physical) and their impact on marketing activities;
Describe the relationship among segmentation, target marketing and the marketing mix;
Demonstrate an understanding of the components of the marketing mix (product, price, distribution and marketing communications) and of customer relationship management.
Notes


For further information regarding Distance Learning, visit www.centennialcollege.ca/dl or email online@centennialcollege.ca.
Associated Programs
2308 - Business (Online)
7049 - Professional Sales
7278 - Business Management - Marketing
7298 - Business Management - International
7373 - Business Management - Sales
7285 - Auto Service Advisor Certificate
Pre-requisities
No Prerequisites required for this course
Section Cost Term Dates Meeting Times Campus Action
415 $362.97 202209 2022-09-13 to
2022-12-20
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OntarioLearn Full
417 $362.97 202209 2022-10-03 to
2023-01-09
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OntarioLearn Add
411 $286.97 202209 2022-11-01 to
2023-04-21
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Distance Correspondence Add
418 $362.97 202209 2022-11-01 to
2023-02-07
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OntarioLearn Add
821 $281.97 202301 2023-01-09 to
2023-04-21
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Distance Online Add
425 $362.97 202301 2023-01-10 to
2023-04-18
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OntarioLearn Add
426 $362.97 202301 2023-02-01 to
2023-05-10
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OntarioLearn Add
427 $362.97 202301 2023-03-01 to
2023-06-07
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OntarioLearn Add
841 $281.97 202305 2023-05-08 to
2023-08-18
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Distance Online Add
435 $362.97 202305 2023-05-09 to
2023-08-15
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No times
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OntarioLearn Add
438 $362.97 202305 2023-06-01 to
2023-09-07
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No times
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OntarioLearn Add
432 $286.97 202305 2023-07-03 to
2023-12-15
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Distance Correspondence Add
439 $362.97 202305 2023-07-04 to
2023-10-10
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No times
defined
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OntarioLearn Add
440 $362.97 202305 2023-08-01 to
2023-11-07
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No times
defined
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OntarioLearn Add
Legend for Days
M - Monday T - Tuesday W - WednesdayR - Thursday F - Friday S - Saturday U -Sunday
TBA - To Be Announced