Principles of Marketing MKTG-116
Course Name: | Principles of Marketing |
Course Number: | MKTG-116 |
Category: | Business |
Description | Principles of Marketing is a foundation course that has been designed to introduce you to the study of contemporary marketing.
The course will emphasize the importance of a focus on the customer, and the management of the product, price distribution and promotion strategies within a dynamic business environment. You will learn through individual assignments that will, for example, focus on understanding the customer; group assignments (i.e. creating a new product and a supporting marketing plan), quizzes and two tests. Once you complete Principles of Marketing, you will be able to: • Describe the role of the marketing function in the overall success of an organization; • Recognize the importance of understanding customers, their purchasing behaviour and the marketing research methods used to develop this understanding; • Discuss external environmental factors (social, demographic, economic, technological, political and/or legal, competitive and physical) and their impact on marketing activities; • Describe the relationship among segmentation, target marketing and the marketing mix; • Demonstrate an understanding of the components of the marketing mix (product, price, distribution and marketing communications) and of customer relationship management. |
Notes | Required course for the following outside certifications: PMAC
This course is offered in both CE and Distance Learning formats. For further information regarding Distance Learning, visit www.centennialcollege.ca/dl or email online@centennialcollege.ca. |
Associated Programs |
2805 - Business Marketing 2709 - Business Administration - Human Resources 2803 - Business 2801 - Accounting 2403 - Business Administration - Marketing 2405 - Business Administration - Accounting Advanced 7049 - Professional Sales 7106 - Marketing 7278 - Business Management - Marketing 7298 - Business Management - International 7373 - Business Management - Sales 7285 - Auto Service Advisor Certificate 7391 - Management |
Pre-requisities |
No Prerequisites required for this course
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Section | Cost | Term | Dates | Meeting Times | Campus | Action | ||||
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425 | $360.97 | 202101 | 2021-01-12 to 2021-04-20 |
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Distance Online | Add | ||||
426 | $360.97 | 202101 | 2021-02-03 to 2021-05-11 |
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Distance Online | Add | ||||
427 | $360.97 | 202101 | 2021-03-02 to 2021-06-08 |
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Distance Online | Add | ||||
435 | $360.97 | 202105 | 2021-05-11 to 2021-08-17 |
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Distance Online | Add | ||||
841 | $281.97 | 202105 | 2021-05-12 to 2021-08-11 |
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Progress Campus | Add | ||||
438 | $360.97 | 202105 | 2021-06-01 to 2021-09-07 |
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Distance Online | Add | ||||
439 | $360.97 | 202105 | 2021-07-02 to 2021-10-08 |
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Distance Online | Add | ||||
432 | $286.97 | 202105 | 2021-07-02 to 2021-12-17 |
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Distance Correspondence | Add | ||||
440 | $360.97 | 202105 | 2021-08-03 to 2021-11-09 |
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Distance Online | Add |