Principles of Marketing MKTG-116

Course Name:	Principles of Marketing
Course Number:	MKTG-116
Category:	Business
Description	Principles of Marketing is a foundation course that has been designed to introduce you to the study of contemporary marketing. The course will emphasize the importance of a focus on the customer, and the management of the product, price distribution and promotion strategies within a dynamic business environment. You will learn through individual assignments that will, for example, focus on understanding the customer; group assignments (i.e. creating a new product and a supporting marketing plan), quizzes and two tests. Once you complete Principles of Marketing, you will be able to: • Describe the role of the marketing function in the overall success of an organization; • Recognize the importance of understanding customers, their purchasing behaviour and the marketing research methods used to develop this understanding; • Discuss external environmental factors (social, demographic, economic, technological, political and/or legal, competitive and physical) and their impact on marketing activities; • Describe the relationship among segmentation, target marketing and the marketing mix; • Demonstrate an understanding of the components of the marketing mix (product, price, distribution and marketing communications) and of customer relationship management.
Notes	For further information regarding Distance Learning, visit www.centennialcollege.ca/dl or email online@centennialcollege.ca.
Associated Programs	2308 - Business (Online) 7049 - Professional Sales 7278 - Business Management - Marketing 7298 - Business Management - International 7373 - Business Management - Sales 7285 - Auto Service Advisor Certificate
Pre-requisities	No Prerequisites required for this course