Retailing MKTG-222

Course Name: Retailing
Course Number: MKTG-222
Category: Business
Description This marketing course focuses on retailers and retailing in the Canadian environment, both from a conceptual and practical perspective. Students learn the fundamentals of the retailing mix and of marketing strategy in a retail context. They are also provided with the opportunity to evaluate a retailer and develop recommendations to improve efficiency and/or effectiveness of their retail operation. Students also have the opportunity to examine a retailer through the lens of Environics Analytics' proprietary ENVISION software, allowing them to draw and analyze trade areas and target markets.
Associated Programs
2805 - Business Marketing
2403 - Business Administration - Marketing
2709 - Business Administration - Human Resources
2803 - Business
7049 - Professional Sales
7373 - Business Management - Sales
Pre-requisities
Requires the following prerequisite(s):

MKTG-116 - Principles of Marketing
Or permission of department
Section Cost Term Dates Meeting Times Campus Action
No sections found for this course.
Legend for Days
M - Monday T - Tuesday W - WednesdayR - Thursday F - Friday S - Saturday U -Sunday
TBA - To Be Announced