Retailing MKTG-222
| Course Name: | Retailing |
| Course Number: | MKTG-222 |
| Category: | Business |
| Description: | This marketing course focuses on retailers and retailing in the Canadian environment, both from a conceptual and practical perspective. Students learn the fundamentals of the retailing mix and of marketing strategy in a retail context. They are also provided with the opportunity to evaluate a retailer and develop recommendations to improve efficiency and/or effectiveness of their retail operation. Students also have the opportunity to examine a retailer through the lens of Environics Analytics' proprietary ENVISION software, allowing them to draw and analyze trade areas and target markets. |
| Associated Programs: |
2308 - Business (Online) 7049 - Professional Sales 7373 - Business Management - Sales |
| Pre-requisities: |
Requires the following prerequisite(s):
MKTG-116 - Principles of Marketing Or permission of department |