Professional Selling MKTG-223

Course Name: Professional Selling
Course Number: MKTG-223
Category: Business
Description Professional Selling will serve as an introduction to the sales process. It is intended to provide background for the expansion of successful sales presentation skills that will enhance your ability to develop sales presentations to satisfy customer needs and wants.

Special attention will be paid to pre-selling activities, techniques and procedures to use during the sales interaction and post-sales activity.

You will learn through a range of lectures and teaching methods, among which will be role-playing sales situations, readings and groups discussions. During these activities, you will be responsible for applying the theories and concepts to demonstrate an understanding of the sales process and how it impacts on the success of the organization. Your knowledge will be tested through in-class quizzes and tests.

Once you complete Professional Selling, you will be able to:

•Analyze sales opportunities;
•Clarify and qualify prospects, handle objections and close the sale;
•Develop sales presentations to satisfy customer needs and wants;
•Evaluate different types of sales presentations;
•Evaluate the role and function of the sales person;
•Provide sales presentations to individuals and groups.
Associated Programs
2805 - Business Marketing
2403 - Business Administration - Marketing
7049 - Professional Sales
2803 - Business
7106 - Marketing
Requires the following prerequisite(s):

MKTG-116 - Principles of Marketing
COMM-170 - College Communication 2
COMM-171 - College Communication 2 (ESL)
Or permission of department
Section Cost Term Dates Meeting Times Campus Action
841 $368.21 202105 2021-05-12 to
Times Days
18:30 - 21:30 W
Progress Campus Add
432 $373.21 202105 2021-07-02 to
Times Days
No times
Distance Correspondence Add
Legend for Days
M - Monday T - Tuesday W - WednesdayR - Thursday F - Friday S - Saturday U -Sunday
TBA - To Be Announced