Professional Selling MKTG-223
|Course Name:||Professional Selling|
|Description||Professional Selling will serve as an introduction to the sales process. It is intended to provide background for the expansion of successful sales presentation skills that will enhance your ability to develop sales presentations to satisfy customer needs and wants.
Special attention will be paid to pre-selling activities, techniques and procedures to use during the sales interaction and post-sales activity.
You will learn through a range of lectures and teaching methods, among which will be role-playing sales situations, readings and groups discussions. During these activities, you will be responsible for applying the theories and concepts to demonstrate an understanding of the sales process and how it impacts on the success of the organization. Your knowledge will be tested through in-class quizzes and tests.
Once you complete Professional Selling, you will be able to:
•Analyze sales opportunities;
•Clarify and qualify prospects, handle objections and close the sale;
•Develop sales presentations to satisfy customer needs and wants;
•Evaluate different types of sales presentations;
•Evaluate the role and function of the sales person;
•Provide sales presentations to individuals and groups.
2805 - Business Marketing
2403 - Business Administration - Marketing
7049 - Professional Sales
2803 - Business
7106 - Marketing